Made For This Program

What is the MADE FOR THIS Program?

The MADE FOR THIS Program recognizes those who live this sport every day. A diverse community of dedicated members of the riding world who carry influence within their circles and believe in performance-driven design.

You set the standard. You shape it. You move it forward.

Members receive 25% off STRUCK products for personal use, early access to new releases, and opportunities to provide feedback on future designs. If you lead within the sport — in the saddle or behind the scenes — this program was made for you.

25% Off*

Enjoy 25% off for personal use. A meaningful discount on STRUCK gear for you online.

Priority Access

Be the first to shop new releases and select sales events before public launch.

Shape What Comes Next

Select members are invited to give feedback and wear test upcoming designs. Your insight helps refine what we build next.

Who is eligible?

Recognized Leaders Within the Riding Community

Individuals who demonstrate meaningful leadership and influence within the sport — through mentorship, organization, visibility, or contribution to riding culture.

Trainers & Coaches

Individuals who actively train and mentor riders within a structured program. This includes coaches working independently or within established barns and riding programs.

Barn Owners or Managers

Leaders responsible for the operation, culture, and daily management of a riding program or facility.

Competitors with Community Influence

Riders who compete regularly and carry respected presence within their barn, circuit, or discipline — setting standards through performance, conduct, and consistency.

Working Students / Grooms

Individuals embedded in the daily operations of the sport, contributing through hands-on work, mentorship, and commitment to the development of horse and rider.

Industry Professionals (Officials, Bodyworkers, Clinicians)

Professionals whose expertise supports the performance and progression of the sport, including licensed officials, equine practitioners, and recognized clinicians.

IF YOU'RE MADE FOR THIS...

Submit your application below. Each submission is reviewed to ensure alignment with the standards of the sport and the MADE FOR THIS community. Additional documentation may be requested before aproval.

Approved members will receive confirmation and program access details via email.

Membership is valid for 12 months and subject to annual review.

APPLY NOW