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OUR STORY
  • Learn a bit more about the things that make us... well, us!

  • REPLAYâ„¢
  • Check out our Official Marketplace for buying and selling pre-owned STRUCK gear HERE.

  • What is the MADE FOR THIS Program?

    The MADE FOR THIS Program recognizes those who live this sport every day. A diverse community of dedicated members of the riding world who carry influence within their circles and believe in performance-driven design.

    You set the standard. You shape it. You move it forward.

    Members receive 25% off STRUCK products for personal use, early access to new releases, and opportunities to provide feedback on future designs. If you lead within the sport — in the saddle or behind the scenes — this program was made for you.

    Who is eligible?

    Recognized Leaders Within the Riding Community

    Individuals who demonstrate meaningful leadership and influence within the sport — through mentorship, organization, visibility, or contribution to riding culture.

    Trainers & Coaches

    Individuals who actively train and mentor riders within a structured program. This includes coaches working independently or within established barns and riding programs.

    Barn Owners or Managers

    Leaders responsible for the operation, culture, and daily management of a riding program or facility.

    Competitors with Community Influence

    Riders who compete regularly and carry respected presence within their barn, circuit, or discipline — setting standards through performance, conduct, and consistency.

    Working Students / Grooms

    Individuals embedded in the daily operations of the sport, contributing through hands-on work, mentorship, and commitment to the development of horse and rider.

    Industry Professionals (Officials, Bodyworkers, Clinicians)

    Professionals whose expertise supports the performance and progression of the sport, including licensed officials, equine practitioners, and recognized clinicians.